Could collaborative consumption raise the happiness index?

By | December 7, 2016

While the concept of collaborative consumption is very old – European records contain Roman legal constructs and definitions for collaborative consumption – the recent popularity growth of collaborative consumption in the western world suggests that the mainstream culture in the western world is changing, and perhaps this time it's a good change.

Almost a year ago +nyeko ric left a comment on a thread of mine: 'For wealthy countries & people,they tend to build their own strategies that would make them better than the others no matter the consequences.They always plan for the downfall of their neighbors…'

This underlying philosophy of consumerism has driven values in the developed world for the last few centuries, and being suddenly confronted by consumers who focus on intrinsic values and communal values has allowed things like car sharing, airbnb, wikipedia, and other community-focused endeavors to thrive. At the same time, by revaluing intrinsic motivators, these endeavors strengthen communities – building resilience, social support networks, human compassion, and ultimately improving happiness by nurturing a collaborative instead of a competitive environment.


13 thoughts on “Could collaborative consumption raise the happiness index?

  1. Sophie Wrobel

    +nyeko ric I will admit that I don't know the Ugandan market very well.

    Not every successful business needs to be an internet business – why should you bother with the effort and cost of a website if your customers don't use it?

    In general things like theft are business risks that are built into the price model. This is why theft insurance in some places (e.g. major cities) is higher than theft insurance in other places (e.g. small towns with limited accessibility). For community consumption, this is also built into the legal framework and workflow supporting the business transactions (e.g. when a person agrees to 'lend' their car in Germany to another person for a fee, the platform offers them a choice of closing insurance for a fee the lending period with a partner insurance company, or taking the risk themselves if something happens to the car).

  2. nyeko ric

    sure #sophie after evaluation of the various strategies used to carry out this business,i deemed not easy to use the same strategy%internet%.Most business here use direct marketing and personal selling though they are trying the computer[internet] thing but it's not commonly used.Internet is only good when the target market is international customers.
    I will try a similar business.I have try this time being innovative Sophie.

    If that collaborative consumption is to be here,it won't be successful dear.People here are experts in stealing mostly in the central Uganda.We Northerners are save atleast but others are also here from central…

  3. Sophie Wrobel

    +nyeko ric Well, I don't understand everything fully either – but in today's thinking, every challenge is simultaneously a business opportunity. You don't have to re-invent the wheel, but do look at what companies in other countries are doing, and learn from what factors made similar services succeed, and what made similar services fail. And most importantly, don't just blindly copy: when your target audience consumes and spreads information differently than the model you're copying, you'll need to use different marketing tactics to reach your target audience. For example, although in the western world many marketing actions are internet-based, this is because the internet is where people gather. This may not be the case for your business, and thus it may mean a marketing strategy that is not internet-based.

    Also, note that not all business decisions are actually technical. For example, Uber is not successful because it built an app, it is successful because it found an innovative way to circumvent labor protection laws. You don't need to 'device' a business unless using devices gives you a business advantage (which, in a market with no major competitors, is likely an unnecessary expense).

  4. nyeko ric

    By the way #Sophie but it will be challenging here.The postal services here is poor(mostly found in urban areas),few people have address,theives are in plenty,….
    If am to carry out such a business,it needs thorough sensitization of my target audience then they in turn spread the information about it depending on their experience,New Channel of distribution should also be deviced,whaaaa… I will try but not as soon as possible.People like you first need to help me understand it fully.

  5. Sophie Wrobel

    +Titan ThinkTank Niantic does a decent job with Apps that have no website equivalent. There's a company somewhere (forgot its name, it wasn't very easy to pronounce) that sells cloud processors as electric heaters below production price, in exchange that they can resell the processing power from the electric heaters. The company that does business address acquisition by automated extracting of address information for Google doesn't have anything more than a placeholder website either. As technology acceptance changes, so do the ways of making money – websites, just like every other channel, are only a means to a goal.

    +nyeko ric Agreed, sometimes it takes a while for ideas to spread! Maybe an idea for you to begin a new business?

  6. nyeko ric

    am not familiar with those services because they aren't practiced here.It sounds simple to carryout and a good thing.I think it will take decades for us to enjoy…

  7. Sophie Wrobel

    +Titan ThinkTank like every business in a fast-paced world like the digital world we have today: if they do not adapt to changing markets, they will die. Remember back when YouTube was a dating portal? No? Well, they adapted. And so will all of the other digital giants, if they want to still be alive in ten years time.

  8. Sophie Wrobel

    +nyeko ric *On profit:*
    There are different ways in which these models can be monetised – one approach, like eBay follows, is by obtaining a critical market mass, and then earning commissions off of many smaller transactions.

    Another approach, like Facebook or follows, is by obtaining a critical market mass, and then earning revenue by selling access to the consumer market to suppliers.

    On reaching remote audiences: eBay is a C2C platform, meaning that delivery is not a core competency. Most consumers will rely on postal services to handle distribution. I'm not familiar with the postal system in the Sahara, but I do know that reaching people at their houses is a problem here too: people work, they travel, and are not always at home when the delivery person arrives. One solution is to have designated pickup places for parcels ('Packet boxes' or 'Packet stations'), and consumers can address their parcel to that particular pickup place.

    Other solutions that I am aware of include drone deliveries – though this is limited in scope as drones are not allowed to deliveries everywhere in the world – and collaborative services in which someone who happens to be driving on a particular route takes a package from another person along the way.

  9. nyeko ric

    This collaborative consumption is very good though an old thing as you have put it.It seems old but many economies are now eyeing these sharing economies.
    Under collaborative consumption,we have mutualization and redistribution.These two forms of collaborative consumption works somehow differently in that under mutualization,we have a marketer-managed access schemes that don't allow consumers to source resources.While peer-to-peer allow the consumers to obtain & as well redistribute.

    There's one thing sister that has defeated my understanding,that is;85% of the goods being shared for free or at a cost here are mostly secondhand items[a good that a consumer is not satisfied with for some reasons like poor quality,over usage etc] sold in secondhand market.

    The use of intermediaries is common mostly accessed through the internet.Now,i don't know how effective or efficient their distribution channel is!
    How then can someone in the saharan region who has bought an item through ebay be reached?? Explain.


Leave a Reply

Your email address will not be published.