Worth having a look at

By | July 25, 2014

Reshared post from +Jack C Crawford

I was rather surprised by this presentation by Michael McCathren on loyalty marketing. I watched him tell his story all the way to the end of this 35 minute recording.
But here's the special part.  He played at the end. It moved me beyond words.  The story preceding that video established the base for the emotional impact, so please try not to skip ahead.
"Every life has a story."  

2 thoughts on “Worth having a look at

  1. John Kellden

    Wonderful enaction of his grandad!

    Objects making for enaction:

    – rag – never clean, smelled of sawdust
    – pipe – vanilla and orange
    – box – full of clients

    #enaction    

    Reply

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