Media Markt – a huge electronics chain in Germany – is going to change their prices multiple times per day to reflect market demand. This will get interesting – especially when they have paper advertisments running at the same time.
It's not as if the electronics branch is the first to adopt this model: we all know how gasoline stations adjust their prices on a regular basis. The only difference is that consumers won't have billboards outside of electronics outlets with the prices of all their products; they'll have to resort to mobile apps instead to stay on top of the pricewatch.
Anyone in the Netherlands seen this? How does their trial work for you?
Media-Markt will mehrmals täglich die Preise ändern
Der Elektrohändler will künftig stärker auf Angebot und Nachfrage reagieren und seine Preise mehrmals täglich daran anpassen. Ob es günstiger für die Kunden wird, steht nicht fest.