Looks like a new interaction pattern is turning to convention

By | May 12, 2014
Like it or not, it looks like bottom-right-for-actions is turning into the newest standard interaction pattern, and it isn't just Google. I'd characterize it with:

1) Mminimalist mainscreen
Everything is hidden away. You have to hover, touch, and interact with little icons to get to whatever content you want, or whatever you want to do. And an all-mighty search assistant is always one click away should you be too lazy for all that hovering and waiting.

2) Flat, round icons
Personally, I detest these because I often can't tell whether they are buttons I can click on or just pictures that I can't. But it seems that they are the latest style, and probably here to stay for another year or two.

3) Top/left: Categories
You're probably familiar with these ever since you've known the web (Yes, even back in the lynx days!). Categories at the top or left of the page help you navigate according to the structure that the web page designer feels are important for you. Somewhere around the top, there is also the holy search box conveniently at your disposal.

4) Bottom/right: Actions
This one is the newbie. It seems that bottom/right corner is being reserved for actions. Which sort of makes sense, as you typically want users to take action after reading the website content. But, like all changes, it will take a while for users to adapt. Let's see how this change takes up in the market.

/via +Martijn Vreugde 

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11 thoughts on “Looks like a new interaction pattern is turning to convention

  1. Max Huijgen

    I'm on a Gmail diet (meaning I use the web client), but I still miss the old outlook and the off-line functionality. I'm still struggling with the Gmail UI.

    Reply
  2. James Field

    Yes, probably a little of both.  I actually tend to use Gmail mostly on desktop (well, laptop at any rate) but I suspect I am soon to become a member of the minority in that respect, if I'm not already.

    Reply
  3. Sophie Wrobel

    +James Field I wonder if, in general, they are banking that consumers will be using mobile more than desktop – or that desktops will die off sooner rather than later? The Chromebook goes in this direction as well. And to be honest, once the difference in app functionality and desktop application functionality is closed, there's very little reason to use a desktop anymore.

    Reply
  4. James Field

    Looks like it will work well on tablets and mobile devices.  Not so sure it's an improvement for desktop though.  Time will tell, I suppose!

    Reply
  5. Sophie Wrobel

    I left gmail a while ago. Or rather, I've decided that it's a great address to use for mailing lists, but not for important mail.

    Reply

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