The semantic web isn't about knowledge

By | April 22, 2013

…rather, it's about RELATIONSHIP.

I would disagree with Mark's otherwise great introduction on one point: The web was never, and will never be, a level playing field. The only thing changing is the minerals you have to collect in order to get a good ranking: 

OLD: Keywords
NEW: Personal brand-carriers

The semantic web and the machinery interfacing it to end-users is constructed such that the web is not being harnessed to provide access to knowledge. Rather, it is increasingly constructed to provide access to personal brands. By personal brands, I mean content relevance that is weighted by the recommendation and insight of influential digital persons, relevant to the target scope. It is about mapping the who behind a web presence, to the likelihood of it being relevant to the target scope, to your probably target scope as a user. That takes knowledge to do, but does not share an overview of the knowledge on, but rather a selective overview.

+Mark Traphagen 's introduction:

How Semantic Search Will Change SEO

Great quick read on an important topic by +David Amerland (who has a forthcoming must-read book on the subject).

The days when just implementing a few SEO "tricks" could get you traffic for an online business are rapidly coming to a close. Search engines like Google are getting better and better at understanding what your site is really about, and its true value (or lack thereof) to real people.

Semantic search, to work best, requires to see who is behind a business, what they do, who they influence, how they are unique or special. Help Google easily understand all this and you’re onto a real winner here. The web, at last, is beginning to turn into a level playing field and semantic search has started to help make this happen.

Reshared post from +David Amerland

The web is changing…

And search and SEO are changing with it. Take the jump for the full story:

4 thoughts on “The semantic web isn't about knowledge

  1. Norman Robinson

    Sadly, instead of something related to organizing information to aid users in searching or finding information (e.g., based on RDF/semantic info) it will probably be something akin to invasive tracking ( based on voluntary "user submitted" information. Maybe I'm just having a Monday! ^.^

  2. Sophie Wrobel

    +Norman Robinson Agree – the new rules of the game are heading towards SEO brownie points for consumer manipulation, instead of SEO brownie points for keywords. I wonder what the next trend might be?

  3. Norman Robinson

    "(A Site) …is not much good to a search engine if no one ever leaves comments, re-shares its content and talks about it in social media platforms." = he thinks we are consumers to be manipulated instead of thinking of the importance of a site to the end-user might not be evident in a specific comment, might not be reshared, and might not be shared on any "social media platforms" (although I think a website is just that!). Le sigh.


Leave a Reply

Your email address will not be published.