The latest in enhancive technology: using filtering to augment colors, and change…

By | February 5, 2013
The latest in enhancive technology: using filtering to augment colors, and change our perceptions

This is quite fascinating. A color-enhancing lens – by enhancing certain colors – claims to solve color blindness, at least partially. Note that from a technical perspective, this is a no-brainier and does not restore normal vision: you get the same result if you take a color- blind test and tweak the rgb curves in Photoshop. But the fascinating aspect comes from filtering. Augmentative eyewear that filters and amplifies what we see is quite similar to the way services like Google use profiling to amplify certain targeted ads, and the posts that make it through to the 'all posts' stream.

Augmented information has the power to change the way we act and the way we think. This is, at least, what the eyewear can claim to do: augmenting certain colors means we see emotions amplified and react in a stronger way. I'd claim that the same applies to how a filter on information selection for an 'all posts' stream amplifies selected information that we process, subtly shaping our world view through that amplification.

Looks like the tip of the iceberg in terms of enhancive technologies being applied to all interfaces of human-machine interaction – regardless of whether the internet or a physical aide like glasses.

/via +Scott Barry Kaufman 

science tech neuroscience optics health 02amps evolution eyes …
by Sam McNerney. Why do humans see colors? For years the leading hypothesis was that color vision evolved to help us spot nutritious fruits and vegetation in the forest. But in 2006, evolutionary neur…

One thought on “The latest in enhancive technology: using filtering to augment colors, and change…

Leave a Reply

Your email address will not be published.