What makes the world go round?

By | October 26, 2012
TL;DR: Network structure affects function.

Despite all the mathematical symbols and abstract pictures, I'm not talking about server topology. I'm talking about people, companies, and business ecosystems. How can you tell which companies are successful? How can you tell which companies are respected and loved by their customers? How can you tell which people actually drive their community? Look at the network structure.

Let me illustrate. The teaser picture shows two representations of the same graph: in the first picture, the blue balls represent companies, and the colored balls their directors. The lines show which directors are in which company. The second shows which directors work with which other directors: There are a few 'strongly networked cliques' with popular people, but you wouldn't understand from this representation that the 'cliques' are because those people are in the same company, and not because they know each other better.

Understanding relationships – regardless of whether in a graphical or in a in-brain manner – is essential to success. If you map out a community, or a company, you need to understand the different layers of the networks – not just the cliques – in order to be able to successfully leverage them.

Maybe it's time for a few new analysis tools in the SNA relationship suite.

/via +Jordan Peacock 

Exploring complex networks : Article : Nature
Nature is the international weekly journal of science: a magazine style journal that publishes full-length research papers in all disciplines of science, as well as News and Views, reviews, news, feat…

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