Do you think about what you tell your customers?

By | October 9, 2012
You can write a customer an email… or you can address their concerns. In this case, Flightfox's autoresponder addresses their customers' key concerns, and invites them to take action.

When you do send a customer a message, are you just addressing one thing (that you want a sale), or are you addressing multiple other things in the same, succinct text? Sure, it might be an autoresponder, but who doesn't like the feeling of their concerns being taken care of, without needing to ask?

I'll bet this strategy works on every other conversation channel, too.

/via +Visnja Zeljeznjak 

How Flightfox doubled their remarketing email conversions | Vero Email Marketing Blog
No…You didn’t read that wrong. Flightfox recently doubled their remarketing email conversions. Thanks to email remarketing and A/B testing, email now drives approximately 10% of Flightfox’s overall sa…

Leave a Reply

Your email address will not be published.