Location-based ads: Coming to Google Maps

By | September 24, 2012
I thought this was a no-brainer, but apparantly it's sufficiently innovative to warrant a patent: allow advertisers to put ads on maps. And what would have been even better: categorize the advertisments and show the only ones relevant to what the user is looking for. Add a context layer (e.g. restaurants, banks, gas stations) and you'd have an excellent navigator for on-the-road with advertisments that users want to see: those who pay more get bigger signs and are visible from farther away, or some algorithm like that. It could be a win-win for everyone.

/via  +Bill Slawski 

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9 thoughts on “Location-based ads: Coming to Google Maps

  1. Bill Slawski

    You're welcome. It looks like the features described in the patent filing that would allow for the embedding of ads within the map itself, and being able to bid on different zoom levels aren't part of what Google offers in their Adsense for Maps yet. Maybe we'll see them in the future.

  2. Bill Slawski

    There seems to be an additional element to this that might make it seem a little less obvious. The advertisements would be shown on publishers pages that use the Google Maps API to display maps, somewhat akin to how Google enables publishers to display Adsense on their pages. This might lead to an advertising sponsored version of the use of the Maps API, and/or a situation where Maps API users also earn money for displaying ads.

    Another non-obvious element to the patent filing is that bids might be placed on different zoom levels being displayed for the ads as well.

    Google's announcement that they would be charging for the use of the Maps API when traffic reached a certain amount did lead to a number of people defecting from the service and using other APIs instead. I couldn't help but think of that when I read the patent filing.

    The patent filing also seems to have been fast tracked, with it being filed this June, and published only a few short months later.


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