So that's the reason why there are always at least three packages on freemium…

By | August 15, 2012
So that's the reason why there are always at least three packages on freemium services!

Reshared post from +AJ Kohn

How a Made-Up Product Increased Conversions by 233%

When presented with all three options 84% bought the print and web subscription while 16% bought the online version.

When he removed the middle print only version; 68% bought the web only option and only 32% bought the print and web version.

The theory is that as consumers, we don’t really know our preferences so we are susceptible to these pricing tactics.

This isn't really about a made-up product but about employing a pricing strategy that leverages consumer behavior and psychology. Direct marketers have been doing this for ages and I used this to great effect in fundraising efforts.

Related: http://www.blindfiveyearold.com/the-pen-salesman

#cro  

How a Made-up Product Increased Conversions by 233% | Unbounce
People tend to behave irrationally in a predictable fashion. Find out how a made up product increased conversions by 233% using this theory.

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