Reshared post from +AJ Kohn
How a Made-Up Product Increased Conversions by 233%
When presented with all three options 84% bought the print and web subscription while 16% bought the online version.
When he removed the middle print only version; 68% bought the web only option and only 32% bought the print and web version.
The theory is that as consumers, we don’t really know our preferences so we are susceptible to these pricing tactics.
This isn't really about a made-up product but about employing a pricing strategy that leverages consumer behavior and psychology. Direct marketers have been doing this for ages and I used this to great effect in fundraising efforts.
How a Made-up Product Increased Conversions by 233% | Unbounce
People tend to behave irrationally in a predictable fashion. Find out how a made up product increased conversions by 233% using this theory.