Microsoft – Evil no more shall we do?

By | August 3, 2012
Following the rather admirable attempt to modernize, Microsoft looks like it might be the first to move towards a consumer-friendly opt-in position on advertising preferences. Considering how advertising lies at the heart of most web revenue streams, this is a rather futuristic move – or a grab for more market share and corporate rebranding to join the good books in technocrat gossip. I'm not too sure what to make of it at the moment. How far will Microsoft be willing to walk another path? And who, which exec, triggered these changes? (That person would be one to watch!)

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Phys.Org Mobile: ‘Do not track’ browser push at odds with online advertisers
‘Do not track’ browser push at odds with online advertisers. 13:40, Technology/Internet. When Microsoft unveils a new version of its Web browser, users will be able to traverse the Web like always but…

9 thoughts on “Microsoft – Evil no more shall we do?

  1. Pradeep Doddaballapur

    I dont trust MSFT

    They have demonstrated over and over again that they think nothing about steam rolling the little guys. The days of their embrace and extend tactics are over because the open web triumphed over their broken on purpose IE.

    For years I have had to be content with a below par corporate webmail experience on non windows systems just because they could get away with it.

    If you need an example of people getting screwed by microsofts refusal to use an open system, check this link . Thousands of users with important documents in MDI format cant open it after upgrading to office 2010.

    Its not about money. Microsoft has lost in many markets just to ensure opensource does not get a footing. Microsoft, a convicted monopolist, is trying to change the rules of the game by hood-winking people that an opt-in for ads is the ethical thing to do. If this expectation becomes ingrained in customers it will disrupt the ad driven economy for everyone. This is a minefield set up for +Google  and many start-ups are going to be collateral damage if this takes off.

    I would say go get your favourite e-mail address but don't for a minute think that microsoft is a changed company. They live by the sword of user lock-in and until they die by it we have to be wary. 

  2. Ryan Parreno

    Microsoft is still getting caught red handed doing sneaky things here and there, but on the whole, we should welcome this. It does make business sense to act in a straightforward and ethical manner, esp in this social age where all your dirty laundry is easy to air out. This translates to fairer dealings between Microsoft and its many business partners, and also fairer dealings with us, the consumers.

  3. Lee Nelson

    Microsoft can never undo the harm they have caused. We live in a world less advanced than we could be for their profit.

  4. Sophie Wrobel

    +Steve Faktor Agree with you completely. I'm still wondering who is behind the move – it's not very characteristic of the Microsoft I know. Someone's out there who figured things are dying, and finally pulling some radical changes around their camp.

  5. Maria Stepanov Sommerfield

    It's funny to read this, after I just came from checking out the new Outlook and looking at some of these features.  After some use, I have to say I like the improvements, including how they integrated the ads.


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