Retinal tracking in supermarkets

By | July 13, 2012
I almost forgot that technology is getting so precise. In case you are concerned about mainstream retina tracking… Just a reminder for the privacy-conscious folk out there, technology at that level is also capable of picking up retinal features that can identify a person, although I doubt this sort of tracking is intentionally being done. So, the police no longer need to resort to their own technology to spy on you – they can just rely on the supermarket's technology (and doubtlessly countless other public venues) to share their data!

In short: now you have a good excuse if you forgot to take off your  sunglasses while shopping!

/via +Harald Naumann 

Marketers Track Retinas to Find What Draws Consumers – WSJ.com
Consumer-products companies are using new technology to figure out what attracts consumers’ attention.

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