Place one and two (Telecom and Airlines) are rather expected. I'm not sure what to make about Finance filling in place three. Possible conclusions could be:
(1) The survey doesn't have the same measure of engagement as I do. I consider engagement to be measured by an index including chains of two-way communication between at least two persons. I suspect the survey bases itself on 'likes' and 'follows' as engagement.
(2) Engagement in other sectors is so terrible, that Finance manages to rank third.
(3) I missed out on a lot of web action.
I personally hold the latter two as unlikely, and that the most probable explanation is a warped idea on what "engagement" really means, as well as underperforming industry overall in terms of curating consumer passion within online communities.
The Most Engaging Industries on Facebook and What to Learn from Them
As consumers in social media, we rarely go look for information on company websites. Rather, we go to a brand’s Facebook page, since it’s much easier for us to