Google's new ad trick is a win-win trick for users, advertisers, and Google.

Why didn't anyone of this before over at Mountain View? It is brilliant – increase click through rates (and thus Google profits) by not repeating ads to people are not impressed by them, and make viewers feel in-control with that little x. Everyone wins!

Reshared post from +AJ Kohn

"Mute This Ad" [x] Icon

Over the next few weeks, we’re introducing a small [x] which will appear in the corner of some display ads on the Google Display Network. When a user clicks the [x], he or she will no longer see ads from that campaign. We’re starting by showing the [x] in ads that are based on remarketing and interest categories.

This is interesting functionality. I'm sure many will be terrified that a large number of people will mute ads. But I think that the reality is the vast majority won't even notice. 

#ppc   #advertising   #display