Leadership: Passion and social media

By | May 19, 2012

No, no, no… pictures, people, and perceptions are nice, but they won't make you become an influencer. Passion will. That's what makes people succeed. And that is the glue bringing people and social media together to make success. This is also why I love the discussions here on Google+: they are extremely insightful, colorful, and dynamic. You don't find that if you focus on quantitative immediate goals.

Recognizing that you need to focus on qualitative passion as opposed to quantitative web metrics as the ultimate start point for a social media presence is a challenge for most companies today. And understandably so. Yet, it is the unmeasurable label, passion, that really drives the social media success regime.

Reshared post from +Guy Kawasaki

(Sat03) Social Media Decoder by +Dan Roam of the Napkin Academy. A picture is worth a thousand posts.

4 thoughts on “Leadership: Passion and social media

  1. Gregory Esau

    I like that metric a lot, +Sophie Wrobel ! "User Passion". And unsurprisingly, I agree with need for more social start ups. The danger with giants like Google, Facebook, etc, is they soak up all the sun and nutrients from the more cutting edge start ups. I was reading yesterday the account of what happened to Flicker once they were bought up by Yahoo, it was tragic.
    Where the most fertile ground seems to be is in apps and extensions, as technically sophisticated users develop a much deeper understanding of the systems, and come up with their own application solutions. We're seeing that here in G+ to varying levels of success.
    Love you last line, "…we get better tools to curate passion with…"

  2. Sophie Wrobel

    +Gregory Esau I'm thinking now of the multitude of social startups. Some have novel ideas and tools to bring out, others don't. And honestly, I believe we could really use a few more: page annotations and discussions while we surf, for example, would be great. But only if the dynamic of the user community lines up. Thus what I'd like to see is this focus on maintaining user passion become the new driving metric – and we get better tools to curate passion with – than Google steer the ship.

  3. Tim Southernwood

    Great commentary Sophie! Very well put and so very true!
    That really is what attracts me so strongly to the web.. and Google+ in particular. Passion! (and the ability to communicate it)


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