Recognizing that you need to focus on qualitative passion as opposed to quantitative web metrics as the ultimate start point for a social media presence is a challenge for most companies today. And understandably so. Yet, it is the unmeasurable label, passion, that really drives the social media success regime.
Reshared post from +Guy Kawasaki
(Sat03) Social Media Decoder byof the Napkin Academy. A picture is worth a thousand posts.