Information middlemen: the future of online business

By | March 29, 2012
Captchas do this too – they are being used to crowdsource OCR scans of text passages to accomplish digitalization of libraries of text. What Google Consumer Surveys, Captchas, etc. do is earn from micropayments using this model – many small transactions consisting of willing, severely limited and non-intrusive information transfer between many people and many companies. I'd equate this to the role of a grocery store in food distribution from farmers to city residents, and I think we're going to see a lot more of this sort of information broker middlemen crop up in future digital business models.

Reshared post from +Dan Gillmor

Glad to see this, but the story doesn't give credit to Spot.us, which was first to make this genuine breakthrough in online media business models.

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Google Partners With Pandora, AdWeek, NYDN On New Paywall ‘Substitute’
Google (NSDQ: GOOG) is rolling out a new product, “Google Consumer Surveys,” that lets publishers monetize content through “microsurveys” created by companies that want to carry out inexpensive market…

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