The 'Don't be evil' Bookmarklet

By | January 24, 2012
This is a rather fascinating bookmarklet. But much less so because of what it does technically, than what Google and the other major market players are doing.

The bookmarklet basically rewrites social search results to impartially find the most appropriate social network for a given individual and list it first. This may seem obvious, but see the video to understand why it isn't.

At the same time, what I see is a 'pot calling the kettle black' kind of phenomenon: the recognition that owning social data is the future cash cow, and that this realization and the supposed 'evil' changes nothing more than an attempt to further secure market lock-in and encouraging Google's nasty message.

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