I just got asked if I could recommend some good resources on how to launch a successful viral marketing campaign / how to launch a new product. Now, there's probably more good articles out there than spontaneously come to mind / I have bookmarked…
Anyone care to recommend their favorite article / blog / resources?
My team (Global Web Effectiveness) offers help in this area internally (we're in the Global Web Services org) and also externally via GBS.
Hire a good ad agency that specializes in such. 🙂